It’s the Ranch It Up Radio Show Herd It Here Weekly Report! A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads. Join Jeff ‘Tigger’ Erhardt, the Boss Lady Rebecca Wanner aka ‘BEC’ by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
EPISODE 22 DETAILS
THE WORLD’S MOST EXPENSIVE COW SELLS FOR $1.44 MILLION
Check out RFD TV’s Facebook page. Viatina-19 FIV Mara Imóveis is a 4-and-a-half-year-old Nelore. One-third of the cow’s ownership was sold to Nelore HRO at Brazil’s Agropecuária Casa Branca. The price tag for the partial ownership— $1.44 million dollars.
Back in 2022, half of the ownership for the same cow broke a record with a $800,000 dollar price tag.
With the most recent purchase, the total worth of Viatina-19 FIV Mara Imóveis is now valued at $4.3 million dollars.
EMBEDDED
NELORE CATTLE
The Nelore origins date back over 2000 years when the Aryan people brought the ancestors of this breed to India. These ancestors were called Ongole, the change of name to Nelore (which corresponds to a district of the old Presidency of Madrás, now belonging to the new State of Andra, by the Bengal Sea) happened in Brazil by some authors as a synonym to Ongole.
This breed, through its history has faced extreme weather conditions, the arid lands of Belushistan, the cold winters of Punjab, the alluvial lands of the Ganges and the torrid lands by the Bengal sea. This provided the Ongole breed with the adaptation genes that are now favourably expressed in the modern Nelore.
The Nelore was first acknowledged in Brazil in 1868, when a ship on its way to England carrying two Ongoles stopped in Salvador, Bahia, and the animals were sold. Ten years later, a breeder from Rio de Janeiro, named Manoel Ubelhart Lemgruber, bought another couple from the Hamburg Zoo in Germany. Then the Nelore breed expanded gradually, first in Rio de Janeiro and Bahia, then in Minas Gerais, having reached Uberaba in 1875.
The creation of the Nelore Herd Book and the definition of the breed standards in Uberaba, 1938, was of great relevance in the formation of the Nelore. In 1960, 20 animals were imported, and in 1962, the last and most relevant purchase of live animals from India authorised by the Brazilian Government, 84 Ongoles were imported. These became founders of important breeding lines like Godahvari, Karvadi and Taj Mahal, and were decisive to the great expansion of the Brazilian herd in the last 30 years, going from 56 million in 1965 to 160 million in 1995, 100 million of which are Nelore.
Today, the number of purebred registered Nelore is above 5 million. The challenge faced by selection is to multiply the genetic gains to a much larger population. To multiply the genetic potential of Nelore sires, Artificial Insemination has been used in large scale since the 60’s. Sales of Nelore semen represent 65% of the AI market of all beef breeds in Brazil. The leading Nelore sire there produced and sold 34,000 straws of semen in 1995, followed by another Nelore that sold 30,000, which means that both sires must have bred more than 20,000 cows.
The Nelore is of the Bos indicus species and has the characteristic hump above its shoulders and loose skin. It is usually white in colour with a black skin, muzzle and tail, and they have comparatively long legs which helped them walk in water when grazing. Nelore have the shortest ears of most Bos indicus types. The Nelore are horned, these are thick brown horns that point up but there is a naturally polled strain of the breed too.
The Nelore has heat and insect resistance due to its loose, thick black skin and covering of white hair which reflects the sun’s rays, this breed has sweat glands that are twice as big and 30% more numerous compared to European breeds. It has a slow metabolism which creates less heat and enables it to feed less often adding to its high resistance to bloat.
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