Every week, “Ranch It Up” will dig into the stories of ranching, cattle, farming, food, cowboys, rodeo, markets and the western way of life. Guests from all sectors of animal and food production share tips, ideas, strategies and humorous stories of those people who live at the end of dirt roads.The host, Jeff Erhardt or “Tigger” is known the across country as an advocate of agriculture and an entertainer. His relatable and engaging style keeps his audience captivated and wondering what will happen next. He is a professional rodeo announcer, a keynote speaker, communications consultant and rancher.

“Ranch It Up” is a show owned, created, developed, and produced by West River Strategies LLC. West River Strategies is a marketing, promotion and communications company. They provide broadcast and entertainment programs through local, regional and national channels, along with professional speaking services and communications consulting.