It’s the Ranch It Up Radio Show! Join Jeff “Tigger” Erhardt, Rebecca Wanner AKA BEC and their crew to hear a market report from Superior Livestock’s Video Royale Sale. They provide updates on USDA’s Product of USA labeling program, answer questions about 701x tags and lots more on this all-new episode of the Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Ranch It Up Radio Show S6 E301 Superior Livestock Sale Report, Product of USA Label Breakdown, & 701x Questions. Jeff Erhardt Tigger Rebecca Wanner BEC.

Season 6, EPISODE 301

Superior Livestock Video Royale Sale Report

The Video Royale sale from Superior Livestock once again found strong demand and buyer confidence. 143,000 head of cattle were marketed at Winnemucca, Nevada, the last weekend of July. For a complete market report, check out Ranch Channel or click HERE.

MCOOL, Product of USA Update

The USDA updated the “Product of USA” label to require that meat, poultry, and egg products come from animals born, raised, slaughtered, and processed entirely in the U.S. While this voluntary standard has gained widespread adoption, lawmakers and ranchers continue pushing Congress for legislation like the American Beef Labeling Act to reinstate broader Mandatory Country of Origin Labeling (mCOOL).

Here are the details on the updated label and the ongoing MCOOL debate:

The New Standard: The USDA finalized and implemented the updated “Product of USA” label. It closes previous loopholes by ensuring that animals are 100% American from pasture to plate.

Voluntary vs. Mandatory: The updated label is completely voluntary for companies to use, but those who choose to use it must maintain strict records to support their claims.

The mCOOL Push: MCOOL would make labeling country-of-origin mandatory for all beef sold in grocery stores rather than just letting companies choose. Supporters argue it is necessary for consumer transparency, while major industry groups like the Meat Institute argue that mandatory rules cost the supply chain more than $1 billion annually.

Feeder Cattle Sale Dates & Deadlines

August 10 – 11: Western Video Market Little America Sale

August 17 – 21: Superior Livestock Auction Big Horn Classic Sale

August 24: Superior Livestock Auction Labor Day Catalog Deadline

August 28: Superior Livestock Auction Labor Day Video Deadline

September 2 – 3: Superior Livestock Auction Labor Day Sale

September 7: Western Video Market Haythorn Ranch Consignment Deadline

September 14: Northern Livestock Video Fall Premier Sale

September 15: Western Video Market Haythorn Ranch Sale

Featured Experts in the Cattle Industry

Trent Stewart – Superior Livestock Auction
https://superiorlivestock.com/
Follow on Facebook: @SuperiorLivestockAuction

Chip Kemp – 701x
https://www.701x.com/
Follow on Facebook: @701x.inc

Shaye Wanner – Host of Casual Cattle Conversation
https://www.casualcattleconversations.com/
Follow on Facebook: @cattleconvos

Contact Us with Questions or Concerns

Have questions or feedback? Feel free to reach out via:

Call/Text: 707-RANCH20 or 707-726-2420

Email: RanchItUpShow@gmail.com

Follow us: Facebook/Instagram: @RanchItUpShow

YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Discover the Heart of Rural America with Tigger & BEC

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff ‘Tigger’ Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/