Now is a perfect time to inspect and investigate where you may source your genetics from and send your genetics to. The markets look to be on the bullish side and we recap Superior Livestock’s Video Royale Sale.

“It does not matter what segment of the cattle business you may be in, buying or selling, this one applies to everyone. We talk about genetics, science and raising the cattle that perform, while taking the guesswork out of selection.

Feeder calf prices are on the rise so have you come up with a marketing plan? Some say we will see higher prices all the way through 2025 which is great news and let’s get a new understanding of how these markets work.

“Is it possible to operate without the bank? Our guest says yes, absolutely. With almost 50% of the country suffering from drought, hay could be coming up in short supply, we hear updates from across the country.

Impossible Meats strikes again, hear the latest. We have sales reports from New Mexico and Western Video Market, let’s hear those hay reports and we introduce you to one of the newest members of the Ranch It Up team.

We have lots to cover for this episode crew. The latest in cow country news, hay reports from the Columbia Basin and Kansas, Sale barn reports from Joplin Missouri, updates events and even talk The National High School Finals Rodeo.

We have sale barn recaps for OKC and the Northern Livestock Auction’s Early Summer Special, the latest news from cow country, and we get to meet World Livestock Auctioneering Champ Chuck Bradley.

The market recaps say not too darned bad. We check in to see how the waters were tested with Superiors Livestocks Corn Belt Classic, and we have lots of sale barn news and reports.

We have more news headlines than what we know what to do with! We head to Missouri for the Weigh ‘Em Up sale barn report, questions asked and answered from the listener and so much more.

This is a packed one. We have the latest headlines making the cow country news, listeners weigh in on thoughts and ask a few questions, does the time of day we move cows really matter and so much more.

It’s time for change from how we sell cattle, to how the consumer gets the product they want and deserve. Lack of rain in some areas has caused liquidation of cattle, we have reports and lots of market recaps.

There is lots making the cow country news this episode as producers stand up and make their voices heard. Can’t get to those conventions, no worries. You can get the information right to your home, at your pace. We introduce you to Cattleman U.