Join us, Jeff “Tigger” Erhardt and Rebecca Wanner aka “BEC” as we bring you the latest news on MCOOL. Plus we head down the road of stocker cattle management with the use of Implants by Zoetis Animal Health. Plus market commentary that you will only get on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.
Season 5, EPISODE 224
Stocker Cattle Management, MCOOL & Cattle Markets
Manage Stocker Cattle, MCOOL Discussion & Beef Markets
Why Use Zoetis Implants For Stocker Cattle
When you manage a cattle operation, it can feel like the burden of every decision rests on your shoulders. A Synovex® beef implant program from Zoetis Animal Health can offer some relief. Whether you manage a cow/calf, dry lot, pasture, stocker or feedlot operation, there’s a Synovex implant to elevate cattle performance and help you market the high-quality beef consumers demand.
Synovex Implants From Zoetis To Boost Stocker Cattle Performance
With a broad array of formulations to choose from, it’s easy to find a beef implant to help achieve your performance and marketing goals. And no matter what your weight gain goals are, remember that the Synovex implants portfolio is the only one that includes approved options for reimplanting in confinement, multiple options for dry lot phase and growing cattle on pasture. Feedlot producers and nutritionists gain valuable flexibility with Synovex that no other lineup of implants can offer. Click HERE to learn more about implant options from Zoetis Animal Health.
American Beef Labeling Act Sparks Debate Over Mandatory Country-of-Origin Labeling (MCOOL)
A new federal proposal to reinstate mandatory country-of-origin labeling (MCOOL) for beef has ignited debate among industry leaders, ranchers, and lawmakers. While some ranchers and advocacy groups support the American Beef Labeling Act, the Meat Institute has expressed concerns, citing past trade disputes and economic impacts.
What Is the American Beef Labeling Act?
The bipartisan bill, introduced in the U.S. Senate, seeks to require beef sold in the United States to display its country of origin. However, MCOOL was previously repealed in 2015 after the World Trade Organization (WTO) ruled that it violated trade agreements by unfairly discriminating against Canadian and Mexican livestock producers.
The bill’s lead sponsors, Senate Majority Leader John Thune (R-S.D.) and Sen. Cory Booker (D-N.J.), are joined by co-sponsors John Fetterman (D-Pa.), Martin Heinrich (D-N.M.), John Hoeven (R-N.D.), Cynthia Lummis (R-Wyo.), and Mike Rounds (R-S.D.). If passed, the legislation would direct the U.S. Trade Representative (USTR) and USDA to develop a WTO-compliant solution within 12 months. If no agreement is reached, the previous MCOOL rule would automatically be reinstated for beef.
Industry Reactions: Meat Institute vs. Ranchers
The Meat Institute, representing meat processors and packers, opposes the bill, favoring voluntary country-of-origin labeling (COOL) instead. Sarah Little, Vice President of Communications, stated that past MCOOL policies distorted trade, raised consumer beef prices, and provided no measurable benefits to U.S. cattle producers.
On the other hand, rancher advocacy groups such as R-CALF USA, the South Dakota Farmers Union, and the United States Cattlemen’s Association (USCA) support the legislation. USCA President Justin Tupper emphasized that truthful labeling is essential for consumer transparency and the future of American ranchers.
What’s Next for Mandatory Beef Labeling?
Supporters argue that MCOOL would empower consumers by clearly identifying American beef, while opponents warn of potential trade retaliation and economic consequences. With bipartisan backing, the bill’s progress will be closely watched by cattle producers, meatpackers, and industry stakeholders.
Key Takeaways:
-The American Beef Labeling Act proposes reinstating mandatory country-of-origin labeling (MCOOL) for beef.
-The Meat Institute opposes the measure, citing trade concerns and consumer price impacts.
-Rancher advocacy groups support MCOOL, calling for transparency in beef labeling.
-If no WTO-compliant solution is reached in 12 months, the MCOOL rule would be reinstated.
RanchChannel.Com Now Has The Futures Markets & New Listings
Futures Markets
RanchChannel.com now has futures markets at your fingertips! Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. Information is provided by DTN and market information may be delayed by as much as 10 minutes. Click Here for more information!
UPCOMING SALES & EVENTS
Flittie/Schnabel/Lazy J Bar: February 15, 2025
CK Cattle & Wager Cattle: February 16, 2025
Wasem Red Angus: February 20, 2025
Chestnut Angus: February 23, 2025
Grund Beef Genetics: February 26, 2025
Dry Creek Ranch: March 1, 2025
Pederson Broken Heart Ranch: March 5, 2025
Keller Broken Heart Ranch: March 6, 2025
Eichacker Simmentals: March 7, 2025
Fast/Dohrmann/Strommen: March 8, 2025
Leland/Koester Red Angus: March 14, 2025
Arda Farms/Freeway Angus: March 14, 2025
Vollmer Angus Ranch: April 1, 2025
Jorgensen Land & Cattle: April 21, 2025
World Famous Miles City Bucking Horse Sale: May 15 18, 2025
BULL SALE REPORT & RESULTS
Click HERE for the latest Bull Sale Results
https://ranchchannel.com/category/past-bull-production-sales-archive/
FEATURING
Bryan Bernhard
Zoetis Animal Health
https://www.zoetisus.com/livestock
Mark Vanzee
Livestock Market, Equine Market, Auction Time
https://www.livestockmarket.com/
Kirk Donsbach: Stone X Financial
Shaye Koester
Casual Cattle Conversation
https://www.casualcattleconversations.com/
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email [email protected]
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Rural America is center-stage on this outfit.
AND how is that? Tigger & BEC Live This Western American Lifestyle.
Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff ‘Tigger’ Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
References
https://www.livestockmarket.com/
https://www.imogeneingredients.com/
https://alliedgeneticresources.com/
https://www.imiglobal.com/beef
https://axiota.com/multimin-90-product-label/
https://www.bredforbalance.com/
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