Join me Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we find out how data decides the bulls at Keller Broken Heart Ranch. Using technology to provide the top bulls to customers. Plus sale recaps, cattle sale info and market commentary that you will only get on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Season 5, EPISODE 226
Data Decides The Bulls At Keller Broken Heart Ranch & Beef Checkoff Updates
Using Technology At Keller Broken Heart Ranch For Bull Selection
Genetics That Combine Data & Functionality
At Keller Broken Heart Ranch, great cattle are more than just numbers—they must also look and function well. This philosophy has produced standout donor cows like WS Miss Sugar C4 and BarCK 106Z, whose offspring consistently lead the herd and excel in other breeding programs nationwide.
These cows and their progeny have shaped the Keller herd’s genetics, with their descendants now leading the charge in improving carcass traits and maintaining physical quality. Sons of these donors are used in AI programs, and daughters have become foundational to future breeding success.
A Vision For Continuous Improvement
The Kellers embrace the mindset of lifelong learners, always striving to improve their herd. By mating cattle on paper and analyzing performance data, leveraging RightMate by Allied Genetic Resources, the Keller Broken Heart Ranch achieves uniformity in their herd without sacrificing performance. Focus on data-driven decision-making has become the cornerstone of their success.
This commitment to innovation and adaptability ensures that Keller Broken Heart Ranch remains a leader in the Simmental and SimAngus industries, producing cattle that excel in data, performance, and visual appeal.
The Future Outlook
The ranch remains steadfast in its mission: to improve the herd. By annually selling 120 bulls and 80 heifers, the Kellers stay dedicated to producing cattle with high marks on the ASA (American Simmental Association) All-Purpose Index (API) and Terminal Index (TI).
Some Say The DOGE Should Look At The Beef Checkoff
According to Meating Place, the Ranchers-Cattlemen Action Legal Fund United Stockgrowers of America or R-CALF, CEO Bill Bullard encouraged ranchers and cattlemen to reach out to President Trump’s Department of Government Efficiency (DOGE) to request the agency audit the USDA’s Beef Checkoff Program. Bullard said that we’ve long argued that the beef checkoff program, which is a USDA program that requires cattle producers to pay $1 for every head of cattle they sell; and it collects about $70 million each year, which he says, much of that comes from producers who do not support the mandatory government program. He went on to say that while the beef checkoff program is supposed to fund education, promotion and research for beef, and not fund lobbying, evidence of abuse has surfaced and an independent audit report found that $216,000 of mandatory producer contributions had been misspent.
The Beef Checkoff has strong cattle producer support, according to The National Cattlemen’s Beef Association (NCBA), and undergoes annual audits and posts that information on their website.
NCBA Vice President of Government Affairs Ethan Lane told Meating Place that the Beef Checkoff is an example of individual farmers and ranchers coming together to create a program that conducts research, educates consumers and builds demand for beef with a return on investment to producers of $13.41 for every $1 invested—all while operating with annual financial audits, strict oversight and at no cost to American taxpayers. R-CALF is a non-profit organization serving as a voice for independent cow-calf and sheep producers and feeders across America. NCBA is a non-profit trade association representing U.S. cattle producers. DOGE is a temporary contracted organization under the United States Digital Service, which has asked the public to contact the organization with ideas for “reducing waste, fraud and abuse.”
Imports Of Mexican Cattle Are Expected To Resume
A temporary suspension of imports of Mexican cattle into the United States is ending, according to several reports. The Mexican Agriculture Minister said that USDA’s Animal and Plant Health Inspection Service or (APHIS) signed the first memorandums to allow the suspension to be lifted. The National Cattlemen’s Beef Association (NCBA) thanked the Trump administration and USDA for “working swiftly” to protect the U.S cattle supply from the threat of New World Screwworm, which sparked the import suspension late last year. APHIS has developed a comprehensive protocol that involves layers of veterinary inspections and treatment to prevent the spread of screwworm and other types of ticks and insects.
RanchChannel.Com Now Has The Futures Markets & New Listings
Futures Markets
RanchChannel.com now has futures markets at your fingertips! Feeder Cattle, Live Cattle, Corn, Wheat, Soybeans, Soybean Oil, Milk Class IV, and Ethanol. Information is provided by DTN and market information may be delayed by as much as 10 minutes. Click Here for more information!
UPCOMING SALES & EVENTS
Dry Creek Ranch: March 1, 2025
Pederson Broken Heart Ranch: March 5, 2025
Keller Broken Heart Ranch: March 6, 2025
Eichacker Simmentals: March 7, 2025
Fast/Dohrmann/Strommen: March 8, 2025
Leland/Koester Red Angus: March 14, 2025
Arda Farms/Freeway Angus: March 14, 2025
U2 Quality Seedstock: March 18, 2025
Vollmer Angus Ranch: April 1, 2025
Jorgensen Land & Cattle: April 21, 2025
World Famous Miles City Bucking Horse Sale: May 15 – 18, 2025
BULL SALE REPORT & RESULTS
Click HERE for the latest Bull Sale Results
https://ranchchannel.com/category/past-bull-production-sales-archive/
FEATURING
Luke Keller
Keller Broken Heart Ranch
Mark Vanzee
Livestock Market, Equine Market, Auction Time
https://www.livestockmarket.com/
Kirk Donsbach: Stone X Financial
Shaye Koester
Casual Cattle Conversation
https://www.casualcattleconversations.com/
Questions & Concerns From The Field?
Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420
Or email [email protected]
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SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup
Website: RanchItUpShow.com
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https://ranchitup.podbean.com/
Rural America is center-stage on this outfit.
AND how is that? Tigger & BEC Live This Western American Lifestyle.
Tigger & BEC represent the Working Ranch world and cattle industry by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.
Learn more about Jeff ‘Tigger’ Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com
#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming
References
https://www.livestockmarket.com/
https://www.imogeneingredients.com/
https://alliedgeneticresources.com/
https://axiota.com/multimin-90-product-label/
https://www.ruralradio147.com/
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