Building long-term markets for your feeder cattle with Allied Feeding Partners is being highlighted this week on the Ranch It Up Radio Show! Cint Berry with Allied Feeding Partners, Allied Genetic Resources, and Superior Livestock gives us all the details. Join Jeff ‘Tigger’ Erhardt, the Boss Lady Rebecca Wanner aka ‘BEC’, and our crew as we bring you the latest in markets, and western entertainment. 

Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

WEBSITE RIU S3 E141 Program Cattle Markets Livestock Cattle Prices Jeff Erhardt Tigger Rebecca Wanner BEC Clint Berry Allied Genetic Resources


Let’s Ranch it Up! Weaning time will be on us before we know it.  And so many are wondering, will these higher cattle market prices remain until sale day?  The time to put a marketing plan into place is NOW!  So we need to ask ourselves, “Are my bull purchasing or buying decisions paying dividends?” “Do I have the information that puts my feeder cattle at the forefront of buyers and continue to demand attention?”  This is where Allied Feeding Partners may come in and help.  Set yourself up for success now and in the future!  As always Tigger & BEC and the Ranch It Up crew dive into the latest agriculture news, rodeo action to not miss, and cover the cattle markets.


Allied Feeding Partners (AFP) was formed by some of the nation’s top seedstock producers who trust in the value of feeder cattle sired by their genetics & are dedicated to customer service after the sale. The primary goals of AFP are to build stronger, long-term relationships with bull customers, ensure competition on sale day when customers are marketing their calves, and capture & share feedlot/harvest data with our customers to make better bull selection decisions & to utilize in future years when marketing their calves. Data past the ranch of origin is typically missing for most cattlemen, but AFP provides our customers with the chance to leverage that data for their long-term benefit. 

Make no mistake…AFP plans to make money feeding cattle, this is not a charity. But our primary objective is to enhance the relationship between our commercial bull customers & our seedstock partners. By sharing critical performance, health & carcass data through harvest, customers of AFP have the insight to streamline their genetic selection decisions & the ability to build a stronger reputation with potential buyers of their cattle by providing them with past results. This philosophy works in all forms of marketing but is most evident when marketed with our Rep Team on Superior Livestock Auction.  

In general, when buyers purchase feeder cattle that perform well, they are not incentivized to share that data with the seller for fear of increasing the price of the cattle in future years. But AFP’s goals are to assist our bull customers in their own profitability, with the trust of that dedication being rewarded with long-term relationships between our seedstock suppliers & our customers. 

To learn more, contact Clint Berry (417) 844-1009 or your Allied seedstock provider. 


  • The National High School Finals Rodeo is happening as we speak in Gillette, Wyoming!  It is the world’s largest rodeo and features more than 1,700 contestants from 44 states, 5 Canadian Provinces, Australia, Mexico, and New Zealand!

  • It is county fair season!  Many miles are put on the trucks and trailers heading up and down the road hauling the juniors and their show steers and show heifers.  But exhibitors beware, heat stress in cattle can ruin it all.  We have updates and what to watch for.

  • The latest USDA Crop Report will surprise you!  Compared with last year, planted acreage was expected to be up or unchanged in 43 of the 48 estimated states.


Clint Berry

Allied Feeding Partners


Superior Livestock


67th Annual Home On The Range Champions Ride Saddle Bronc Match


Mark VanZee 

Livestock Market, Equine Market, Auction Time




Kirk Donsbach: Stone X Financial  


Questions & Concerns From The Field?

Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420

Or email [email protected]

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Rural America is center-stage on this outfit.

AND how is that? Because of Tigger & BEC… Live This Western Lifestyle.

Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

Learn more about Jeff ‘Tigger’ Erhardt & Rebecca Wanner aka BEC here:

#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec


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