The time to start building relationships with potential buyers is NOW!  Not the evening before you haul the calves to the sale barn.  Allied Feeding Partners may be just the long term solution you have been looking for!  Join Jeff ‘Tigger’ Erhardt, the Boss Lady Rebecca Wanner aka ‘BEC’, and our crew as we bring you the latest in markets, news, and Western entertainment on this all-new episode of the Ranch It Up Radio Show.   

Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

WEBSITE RIU S3 E150 Cattle Genetic Programs Jeff Erhardt Tigger Rebecca Wanner BEC Marty Ropp Allied Genetic Resources Stockmens Livestock Market Recap


Let’s Ranch it Up!  Have you been watching the prices of cattle and calves lately?  We know you have!  And congratulations for finally getting the prices we all deserve.  Beef is king!  But none of that matters if you do not have relationships with buyers and marketers to bid on those calves.  That is where Allied Feeding Partners from Allied Genetic Resources comes into play.  You made the commitment to the best bulls and cows that you can afford.  So invest some time in developing those relationships that can help you today and down the road.  It is all about marketing your product and building alliances!  We have the program packed with news you need to know plus recaps from Stockmens Livestock Exchange in Dickinson, North Dakota, and Torrington Livestock from Torrington, Wyoming.  Plus we have market summaries and lots lots more!  We have it all for you in this jam-packed episode of The Ranch It Up Radio Show!  As always Tigger & BEC and the Ranch It Up crew dive into the latest agriculture news, rodeo action not to miss, and cover the cattle markets.


Allied Feeding Partners (AFP) was formed by some of the nation’s top seedstock producers who trust in the value of feeder cattle sired by their genetics & are dedicated to customer service after the sale. The primary goals of AFP are to build stronger, long-term relationships with bull customers, ensure competition on sale day when customers are marketing their calves, and capture & share feedlot/harvest data with our customers to make better bull selection decisions & to utilize in future years when marketing their calves. Data past the ranch of origin is typically missing for most cattlemen, but AFP provides our customers with the chance to leverage that data for their long-term benefit. 

Make no mistake…AFP plans to make money feeding cattle, this is not a charity. But our primary objective is to enhance the relationship between our commercial bull customers & our seedstock partners. By sharing critical performance, health & carcass data through harvest, customers of AFP have the insight to streamline their genetic selection decisions & the ability to build a stronger reputation with potential buyers of their cattle by providing them with past results. This philosophy works in all forms of marketing but is most evident when marketed with our Rep Team on Superior Livestock Auction.  

In general, when a buyer purchases feeder cattle that perform well, they are not incentivized to share that data with the seller for fear of increasing the price of the cattle in future years. But AFP’s goals are to assist our bull customers in their own profitability, with the trust of that dedication being rewarded with long-term relationships between our seedstock suppliers & our customers. 

To learn more, contact Clint Berry (417) 844-1009 or your Allied seedstock provider. 


  • Market recaps from the September 7 Sale, Weigh Up Cows & Bulls

  • Market recaps from the August 31 Sale, Yearling Special


  • Market recaps from September 11 Sale, Regular, Feeders, & Breds



Marty Ropp

Allied Genetic Resources


Kirk Donsbach: Stone X Financial  


Questions & Concerns From The Field?

Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420

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Rural America is center-stage on this outfit.

AND how is that? Because of Tigger & BEC… Live This Western Lifestyle.

Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

Learn more about Jeff ‘Tigger’ Erhardt & Rebecca Wanner aka BEC here:

#RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming


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