Reynolds Land & Cattle: Limousin, Lim-Flex, Angus, & Simmental Cross Genetics Built For Real Ranch Profit

Today’s cattle producers aren’t just buying bulls and heifers — they’re investing in genetics that drive long-term profitability. With more than 40 years of production-sale history, Reynolds Land & Cattle focuses on practical, performance-based cattle combining Limousin muscle, efficiency, and strong maternal value for commercial operations.

The 2026 Bull & Heifer Sale features ranch-raised Limousin, Lim-Flex, Angus, and Simmental cross genetics developed to perform in real-world conditions while adding pounds and value to the calf crop.

The Reynolds Land & Cattle Program Focus

• Calving ease with performance growth
• Efficient feed conversion
• Sound structure and good disposition
• Fertile, long-lasting cows
• Cattle built to thrive in tough environments

What Sets Reynolds Apart

Rather than chasing extremes, Reynolds Land & Cattle emphasizes balanced cattle with moderate birth weights, strong growth, and practical development. All sale cattle are raised in working ranch conditions and tested for fertility, PAP, and TRICH, with structural soundness and disposition treated as essential traits.

Sale Highlights

• Strong Limousin-influenced genetics for muscle, growth, and maternal value
• Ranch-developed cattle built for commercial environments
• Balanced maternal and terminal performance
  

Sale Information

Friday, March 20, 2026
11:00 AM – Beef Lunch
1:00 PM – Sale Begins

Location
Reynolds Land & Cattle
17463 County Road 19
Sanford, CO 81151

Sale Day Phones
Rod Reynolds – 719-588-1230
Troy Reynolds – 719-580-1308
Ryan Reynolds – 719-588-1532
Joe Cary – 719-580-8702

Sale Consultant: MC Marketing
Kiley McKinna – 402-350-3447
Wiley Fanta – 320-287-0751

Online Bidding: DV Auction

Cattle Industry News

JBS Workers Confirm Strike

Workers at the largest meat processing company in the world will strike at its Colorado plant, according to the labor union representing those workers.

The strike at JBS’s plant in Greeley will start on March 16. The strike comes after the workers gave notice of cancellation of their contract due to alleged unfair labor practices. 

JBS was one of about 20 food companies that settled a 2024 federal lawsuit for over $200 million over employee wage fixing. JBS says it employs more than 270,000 people around the world — 3,800 of whom are based in Greeley, where JBS USA is headquartered — and pays $3.1 billion for livestock each year, making it the world’s largest meat supplier.

References:

https://www.cbsnews.com/colorado/news/jbs-workers-confirm-strike-colorado-meat-processing-plant-labor-practices/

https://meatingplace.com/union-sets-date-for-potential-strike-at-jbs-greeley-beef-plant

Lawsuit Over Electronic Identification Tags

A lawsuit over the U.S. Department of Agriculture’s mandatory electronic identification ear tag rule for cattle and bison is moving forward, with a federal court request in South Dakota to set the rule aside. 

The New Civil Liberties Alliance or NCLA — which is representing ranchers, farmers, and livestock producers in the case — argues that the USDA and its Animal and Plant Health Inspection Service or APHIS unlawfully required electronically readable identification, or EID, ear tags for certain cattle and bison moving across state lines, replacing long-used visual tags.

According to the NCLA’s case summary, APHIS in 2013 allowed several forms of official identification for certain interstate cattle and bison movements, including both visual-only and electronically readable ear tags. But in May 2024, APHIS issued a final rule requiring that official ear tags sold for or applied to certain cattle and bison be readable both visually and electronically.

The plaintiffs’ March 5 summary judgment brief argues that the USDA did not adequately justify the change and that the rule imposes added costs on producers while failing to solve the agency’s stated traceability concerns. In the filing, plaintiffs said the rule “mandates that America’s ranchers and farmers use visually-readable electronic identification (“EID”) ear tags when moving certain cattle and bison interstate” and argued the rule “increases the cost of raising cattle by approximately $3 per head.”

The NCLA said the USDA had previously agreed visual-only tags were effective in tracing disease in cattle and bison and had allowed producers to choose between visual-only and electronically readable options. The group now argues the 2024 rule abandoned that flexibility without sufficiently explaining the change.

The organization also contends the current rule is internally inconsistent because it says EID ear tags are needed to reduce transcription errors tied to “human error,” while still allowing those same tags to be used visually in the same manner as traditional tags if producers do not use electronic readers.

The USDA, however, says animal disease traceability is important for quickly identifying where diseased and at-risk animals are, where they have been, and when they were there. On its Animal Disease Traceability page, APHIS says traceability does not prevent disease but “reduces the number of animals and response time involved in a disease investigation,” which in turn reduces the economic impact on owners and affected communities. APHIS also says it provides electronic ID tags to cattle producers at no cost through state veterinarian offices.

The case remains active in the U.S. District Court for the District of South Dakota.

References:

https://www.agdaily.com/livestock/r-calf-sues-to-stop-usda-electronic-id-tag-rule/

Featured Experts in the Cattle Industry

Rod & Troy Reynolds – Reynolds Land & Cattle

https://reynoldslandandcattle.com/

Follow On Facebook: @reynoldslandandcattle

Kirk Donsbach – Financial Analyst at StoneX
https://www.stonex.com/
Follow on Facebook: @StoneXGroupInc

Shaye Wanner – Host of Casual Cattle Conversation
https://www.casualcattleconversations.com/
Follow on Facebook: @cattleconvos

Contact Us with Questions or Concerns

Have questions or feedback? Feel free to reach out via:

• Call/Text: 707-RANCH20 or 707-726-2420
• Email: RanchItUpShow@gmail.com
• Follow us: Facebook/Instagram: @RanchItUpShow
• YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Discover the Heart of Rural America with Tigger & BEC

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff ‘Tigger’ Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

Industry References, Partners and Resources

For additional information on industry trends, products, and services, check out these trusted resources:

 

Allied Genetic Resources: https://alliedgeneticresources.com/

American Gelbvieh Association: https://gelbvieh.org/

Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/

Imogene Ingredients: https://www.imogeneingredients.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view

Medora Boot: https://medoraboot.com/

RFD-TV: https://www.rfdtv.com/

Rural Radio Network: https://www.ruralradio147.com/

Superior Livestock Auctions: https://superiorlivestock.com/

Transova Genetics: https://transova.com/

Westway Feed Products: https://westwayfeed.com/

Wrangler: https://www.wrangler.com/

Wulf Cattle: https://www.wulfcattle.com/