It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff ‘Tigger’ Erhardt, the Boss Lady Rebecca Wanner aka ‘BEC’ by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

EPISODE 127 DETAILS

Online Tool For Helping Fire Affected Producers In Nebraska

Kent Bacus of The National Cattlemen’s Beef Association shares why cattle producers are encouraged by USDA’s renewed push behind the voluntary Product of the USA label. 

For years, U.S. cattle producers have pushed to fix what they saw as a misleading labeling loophole—and now, that change is here.

Kent Bacus says the updated USDA rule finally tightens the standards behind the “Product of USA” label. He explains the concern was simple: imported beef could still carry that label, creating confusion for consumers and an uneven playing field for American producers.

Now, that loophole is closed. Under the updated rule, any product using the “Product of USA” label must come from animals that were born, raised, harvested, and processed right here in the United States. Bacus says that opens the door for real differentiation in the marketplace—and gives U.S. producers a clearer way to promote their product. Importantly, this is not a requirement—it’s a choice.

Companies can opt in to use the label, but only if they can verify and document that the product meets those full U.S.-origin standards. And while this isn’t about food safety, Bacus says it is about building trust. He calls it a marketing tool—one that helps connect consumers to where their food comes from and adds integrity to the label. Because today’s shoppers aren’t just buying beef—they’re buying the story behind it.

References: 

https://www.oklahomafarmreport.com/2026/03/25/kent-bacus-product-of-usa-label-creates-new-opportunities-for-cattle-producers/

Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com

Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.

SPONSORS

Jorgensen Land & Cattle

https://jorgensenfarms.com/

@JorLandCat

Ranch Channel

https://ranchchannel.com/

@RanchChannel

Questions & Concerns From The Field?

Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420

Or email RanchItUpShow@gmail.com

FOLLOW Facebook/Instagram: @RanchItUpShow

SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup

Website: RanchItUpShow.com

https://ranchitupshow.com/

The Ranch It Up Podcast is available on ALL podcasting apps.

https://ranchitup.podbean.com/

Rural America is center-stage on this outfit.

AND how is that? Because of Tigger & BEC… Live This Western Lifestyle.

Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

Learn more about Jeff ‘Tigger’ Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com

https://tiggerandbec.com/

Listen to Ranch It Up on the Radio

Subscribe to Listen on Your Favorite Podcast Player

Ranch It Up is on all Podcast Players!

Related Episodes

THANK YOU to our CREW;

Ranch It Up Partners & Sponsors!