“Ranch It Up” is the place cattlemen come for direction! Each week, we dig into the stories of ranching, cattle, farming, food, cowboys, rodeo, markets and the western way of life! Our guests, from all sectors of animal and food production share tips, ideas, strategies and humorous stories of those people who live at the end of dirt roads. 


One of the most
voices in radio!

Jeff “Tigger” Erhardt grew up on a commercial cow/calf operation, has been in the rodeo business for over 30 years and spent his life advocating for the Cowboy Way of Life while continuing to ranch in North Dakota and SW Kansas. He started out as many announcers do, as a contestant. Bareback riding and bull riding were his events of choice but after several years of competing, he knew announcing, entertaining and being a voice for the cowboy is what he needed to do. 

Jeff “Tigger” Erhardt has a slogan and that is “The Voice To Be Heard!” And after listening to him speak just once, you will know why. He has engaged audiences across the country from outdoor stages, to indoor concert halls, to the small class room. His knowledge and experience in communications, business, ranching, livestock production and agriculture has propelled him to the top of the list as a promoter, advocate and communicator for the western way of life. Being a professional rodeo announcer and a premiere rodeo entertainer, whether it is calling play by play action for live television and/or radio or in person announcing the performance for the crowd, Tigger, brings a unique brand of humor and presentation that will have you wanting him to come back year after year.


  • Radio Host/Broadcaster
  • Entertainer
  • Professional Speaker
  • PRCA Rodeo Announcer
  • Communications Consultant
  • Cowboy Poet
  • Rancher
  • Auctioneer